It all starts with concept...
Premise 1: I am turning 30 in May... people who turn 30 often do something drastic on their 30th birthday...
Premise 2: doing drastic things doesn't need to be negative... I can do something drastically positive on my 30th birthday... like get people to donate to charity. It is right to help out the little guy.
Premise 3: tee shirts are awesome. Richmond is awesome. Raising awareness of Richmond charities by putting them on tee shirts is awesome...
Premise 4: Viral Marketing sucks but it works... and advertising for a good cause doesn't suck .
I think the conclusion follows... A 30-day Richmond Charity Pledge Birthday Festival Website Tee Shirt
Coming to a capital city near you in May of 2007.
I will keep you posted via this blog.
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